We work with our clients to ensure an organized, structured, and consistent plan to establish and grow a consistent brand image and successfully reach the desired target market to achieve sales growth.
Our Marketing & PR Division offers a full array of services including creative development, brand positioning, media placement, and product placement.
We have an established vast network of imaginative individuals, and can bring our clients a multitude of services, including: brand building, creating media content, editorials, viral marketing, product placement, and event production.
We work to get you into appropriate publications, on relevant celebrities, and also aid in producing events.
Our dynamic, talented team is easily scalable to fit our client’s needs. We can designate a specific team member to a client account to provide consistent follow-up and feedback, and implement a client’s public relations and media strategy.
Editorial & Press Showroom
Our PR clients’ collections are permanently available for press viewing, stylist, and editorial pulls at our Los Angeles offices. Through editorial exposure in major fashion publications, the designer’s name becomes associated with the product, eventually leading to increased sales. We maintain constant communication with costume designers, editors, and stylists to ensure maximum coverage for our clients. Our press showroom fee is negotiated with our clients on a monthly basis, and includes samples cleaning, and press/media book maintenance & update. Our contact database covers over 6,000 stylist and costume designer contacts across the US. We also have an extensive network of media and press contacts in Europe.
Fashion Forwards works closely with publicists and celebrity stylists to provide maximum exposure for our clients’ brands.
Through our extensive network of contacts, we can get your products into the hands of major stars through television shows, films, award shows, and other special events to provide crucial and implied endorsement of your brand. We have provided our clients regular product placements on top-rated network and cable TV series.
We have successfully placed our brands on celebrities for red carpet events, TV wardrobe styling, and publicity appearances.
Press/Media Communication & Outreach
We have established working relationships with a vast network ofprint, broadcast, and online media editors, writers, and producers in national and regional press from dailies to monthly glossies, radio and tv news programs, news wires, syndicated and cable shows, consumer and trade formats as well as community specific and niche market publications for maximum awareness for your brand. Our services include creation of press releases and other media communication. News feature development and press pitches. Media interviews. Press release writing and distribution.
Editorial Product Placement
We organize seasonal sample and product previews, press launch events and previews, editor and stylist gifting. We have successfully placed products for exposure in top-rated television programs and blockbuster films. Through our partnerships with stylists, bloggers, fashion editors, and photographers, we have successfully garnered top media attention for our clients.
Photo Shoot Production & Content Creation
Fashion Forwards’ Marketing & PR Division has a network of stylist and photographer contacts and extensive experience styling and producing photo shoots, including model casting, location scouting, hair & make-up contacts, studio props, and lighting. We have access to some of the best editorial photographers in Los Angeles, as well as to WireImage/Getty Images photographers. Through our network of media contacts, we have also been successful in getting the editorials published in print and online media.