Our Consulting Services Division offers a variety of business services to assist designers with managing and growing their business. We bring our extensive business and project management experience and our extensive network of resources to our clients, to provide the best solutions to fit their growth and business needs.
These services include:
Marketing Plan and Strategy Development
Fashion Forwards’ Marketing & PR Division works with our clients to develop apersonalized marketing strategy and implementation plan to grow their brand by creating public awareness and cohesive media communication. We can create a detailed marketing plan for our clients which includes market research, analysis, brand positioning, online branding, press & media communication, advertising, and cross-promotional marketing.
We identify what you are all about and develop a clear message. We target your market, brand your image, and place your product to be exposed to the public.
This includes: creation and refinement of image and brand identity materials, including designer bio, mission statement, logo, and other printed and online branding communication; brand positioning analysis; media & strategy planning and implementation.
Business Development: Creation of business & Marketing Plans. Competitive Research and market analysis. Strategic planning and development. Business planning and calendar break-down.
Product Development: Collection & product merchandising. Design feedback. Contractor sourcing for sampling and production. Distribution planning. Costing.
Creative & Design Services
Our creative resources include talented and proven art directors and graphic designers who can conceptualize and create look-books, product catalogs, collateral materials, online assets, point-of-sale materials, newsletters, and sales documentation to achieve the right image and consistent brand identity for our clients. We provide creative consultations to our clients, to achieve effective brand positioning and consistent brand messaging.
Brand Localization & Translation
Our international presence and global outlook allows us a greater understanding and awareness of market differences across languages and countries. We can assist our international clients make their brands relevant in new markets by providing the following: translation of marketing and website materials, sizing equivalents, cultural differences awareness, and content localization.